Privacy Policy

Your privacy is fundamental to our mission of providing exceptional business intelligence education

Data Protection Commitment

DataNexus Academy is committed to protecting and respecting your privacy while delivering world-class business intelligence education. This policy explains how we collect, use, process, and protect your personal information, particularly regarding our advertising data practices and partnerships with leading technology platforms.

We implement comprehensive data protection measures and work with trusted advertising partners including Google, Meta (Facebook), and Microsoft to enhance your learning experience while maintaining the highest standards of data security and privacy compliance.

Policy Effective Date: July 20, 2025 | Last Updated: August 5, 2025 | Next Review: February 2026

Data Collection by Advertising Platforms

Google Services Data Collection

Google Analytics:

  • • Page views and session duration to optimize course content delivery
  • • Bounce rates and user flow patterns for educational experience enhancement
  • • Device information including browser type, screen resolution, and operating system
  • • Geographic data (country/region level) for localized program offerings

Google Ads:

  • • Conversion data tracking enrollments and consultation requests
  • • Remarketing audiences based on course interests and career goals
  • • Interest categories aligned with business intelligence and data analytics
  • • Cross-device tracking for seamless educational experience

Data Retention:

Google Analytics data is retained for 26 months by default, with conversion tracking data kept for a maximum of 18 months to ensure accurate performance measurement.

Facebook/Meta Data Collection

Facebook Pixel:

  • • Page views on business intelligence course pages and program information
  • • Button clicks and form submissions for enrollment tracking
  • • Content interaction patterns to personalize educational recommendations
  • • Time spent on specific course modules and career development content

Custom Audiences:

  • • Website visitor segmentation based on learning interests and career objectives
  • • Lookalike audiences for reaching similar professionals interested in data analytics
  • • Behavioral targeting for business intelligence skill development programs
  • • Cross-platform tracking across Meta's family of applications

Data Retention:

Facebook Pixel data is retained for 180 days for remarketing purposes, with aggregate data used for longer-term analysis of educational program effectiveness.

Microsoft/Bing Data Collection

UET Tag (Universal Event Tracking):

  • • Conversion tracking for course enrollments and career consultation bookings
  • • Goal completion measurement across business intelligence programs
  • • User action monitoring for educational content optimization
  • • Search behavior analysis for program discovery improvement

Remarketing and Targeting:

  • • Site visitor segmentation for targeted educational advertising
  • • Engagement metrics for business intelligence course content
  • • Search query data related to data analytics and BI career development
  • • Microsoft Account integration for cross-service data enhancement

Data Retention:

Microsoft Advertising data is retained for a maximum of 390 days, with most tracking data purged after 13 months to balance functionality with privacy protection.

How We Use Your Data

Purposes of Processing

  • Service Delivery and Contract Fulfillment: Processing enrollments, delivering course materials, managing student progress, and providing certification services for our business intelligence programs
  • Marketing and Advertising Optimization: Creating targeted educational content, measuring campaign effectiveness, and improving course discovery for professionals seeking data analytics skills
  • Analytics and Performance Measurement: Understanding user behavior patterns, optimizing website functionality, and enhancing the overall learning experience through data-driven insights
  • Fraud Prevention and Security: Protecting against unauthorized access, preventing fraudulent enrollments, and maintaining the integrity of our educational platform
  • Legal Compliance and Obligations: Meeting regulatory requirements, tax obligations, and maintaining records as required by educational standards and business regulations

Legal Basis for Processing

Consent

For marketing communications, advertising cookies, and personalized educational recommendations based on your explicit agreement

Legitimate Interest

For analytics, security measures, fraud prevention, and improving our business intelligence education services

Contract Performance

For service delivery, course enrollment processing, and providing business intelligence training as agreed

Legal Obligation

For tax requirements, educational compliance, and maintaining records as required by applicable laws and regulations

Marketing Activities

  • Educational Content Marketing: Sharing insights about business intelligence trends, career development opportunities, and industry best practices
  • Program Promotion: Informing you about new courses, certification opportunities, and special enrollment periods for data analytics programs
  • Personalized Recommendations: Suggesting relevant courses and career paths based on your interests and professional background in data analysis
  • Alumni Networks: Connecting graduates with networking opportunities, advanced learning paths, and career advancement resources

Data Sharing with Third Parties

Advertising Partners

  • Google Ecosystem: Google Analytics, Google Ads, Google Tag Manager for comprehensive marketing measurement and educational content optimization
  • Meta/Facebook Platform: Facebook Pixel, Conversions API for social media advertising and community building around business intelligence education
  • Microsoft Advertising: Bing Ads and Microsoft Clarity for search marketing and website analytics to reach professionals seeking data analytics training
  • Programmatic Networks: Third-party advertising networks that help us reach qualified candidates interested in business intelligence career development
  • Retargeting Platforms: Specialized services that help re-engage visitors who have shown interest in our data analytics programs

Service Providers

  • Web Hosting Providers: Secure hosting services that maintain our educational platform and ensure reliable access to course materials
  • Email Service Providers: Professional communication platforms for delivering course updates, educational newsletters, and certification information
  • Payment Processors: Secure financial services for processing course enrollments and certification fees with industry-standard encryption
  • Customer Support Tools: Help desk and communication platforms that enable us to provide excellent student support and technical assistance
  • Cloud Storage Services: Secure data storage solutions for protecting student records, course materials, and certification documentation

Data Transfers

  • EU-US Data Privacy Framework: Transfers to US-based partners who participate in recognized adequacy frameworks for international data protection
  • Standard Contractual Clauses (SCCs): Legal agreements that ensure appropriate safeguards for data transfers to countries without adequacy decisions
  • Adequacy Decisions: Transfers to countries recognized by relevant authorities as providing adequate data protection standards
  • Data Localization: Where required by law, we ensure data remains within specific jurisdictions for compliance with local educational and privacy regulations

Your Rights and How to Exercise Them

GDPR Rights (EU/UK Residents)

  • Right to Access: Request a copy of your personal data we hold, including information about how it's used in our business intelligence education programs
  • Right to Rectification: Correct any inaccurate personal data and ensure your student records and professional information remain up-to-date
  • Right to Erasure: Request deletion of your personal data when it's no longer necessary for educational purposes or when you withdraw consent
  • Right to Restrict Processing: Limit how we use your data while maintaining your access to essential educational services and course materials
  • Right to Data Portability: Receive your personal data in a machine-readable format for transfer to another educational service provider
  • Right to Object: Opt-out of marketing communications and profiling activities while continuing to receive essential educational services
  • Right to Withdraw Consent: Revoke your consent for marketing and advertising activities at any time through our preference center

CCPA Rights (California Residents)

  • Right to Know: Understand what personal information we collect, use, and share for our business intelligence education services
  • Right to Delete: Request deletion of personal information collected through our educational platform and marketing activities
  • Right to Opt-Out: Prevent the sale or sharing of personal information with third-party advertising networks and marketing partners
  • Right to Non-Discrimination: Receive equal educational services regardless of whether you exercise your privacy rights
  • Right to Correct: Request correction of inaccurate personal information in your student records and professional profiles
  • Right to Limit Use: Restrict the use of sensitive personal information for advertising and marketing beyond essential educational services

Platform-Specific Privacy Controls

Google My Ad Center Facebook Privacy Center Microsoft Privacy Dashboard Our Cookie Preferences

How to Exercise Your Rights

  • Contact Form: Submit privacy requests through our website contact form with "Privacy Request" in the subject line
  • Platform Settings: Use the platform-specific privacy controls listed above to manage your advertising preferences directly
  • Browser Controls: Adjust cookie settings, enable Do Not Track, or use private browsing modes for enhanced privacy protection
  • Email Preferences: Use unsubscribe links in our educational communications to opt-out of marketing messages
  • Account Management: Access your student portal to update personal information and communication preferences

Data Retention and Deletion

Retention Periods

Data Type Retention Period Purpose
Contact Form Data 3 years from last interaction Student support and follow-up
Analytics Data 26 months (Google Analytics default) Website optimization and insights
Marketing Data Until consent withdrawn or 2 years inactive Educational communications
Student Records 7 years post-graduation Certification and transcripts
Security Logs 90 days Security monitoring

Deletion Procedures

  • Automatic Deletion: Data is automatically purged after retention periods expire, with secure deletion processes that prevent data recovery
  • Manual Deletion: Upon request, we manually delete personal data within 30 days, subject to legal obligations and legitimate business purposes
  • Anonymization Alternative: When full deletion isn't possible, we anonymize data to remove personal identifiers while preserving educational insights
  • Backup Systems: Backup systems are purged within 30-90 days to ensure complete data removal across all storage systems
  • Third-Party Coordination: We coordinate with advertising partners to ensure deletion requests are honored across all connected platforms

Exceptions to Deletion

  • Legal Obligations: Data required by law for tax purposes, educational compliance, or regulatory requirements
  • Legitimate Business Purposes: Information necessary for ongoing student services, certification maintenance, or fraud prevention
  • Security and Safety: Data needed to protect against security threats, prevent fraud, or ensure platform integrity
  • Freedom of Expression: Public comments or reviews that contribute to educational discourse and community knowledge
  • Research and Analytics: Anonymized data used for educational research and improving business intelligence training methodologies

Data Security Measures

Technical Security Measures

  • SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard protocols
  • Data Encryption at Rest: Sensitive student information and personal data are encrypted when stored in our databases and backup systems
  • Access Controls: Multi-factor authentication and role-based access ensure only authorized personnel can access personal data
  • Regular Security Audits: Independent security assessments and penetration testing to identify and address potential vulnerabilities
  • Intrusion Detection: Advanced monitoring systems that detect and respond to potential security threats in real-time

Organizational Security Measures

  • Limited Access Principles: Personal data access is restricted to team members who require it for specific educational or administrative functions
  • Confidentiality Agreements: All staff and contractors sign comprehensive confidentiality agreements covering student data protection
  • Regular Training Programs: Ongoing data protection training ensures our team stays current with privacy best practices and regulatory requirements
  • Incident Response Procedures: Established protocols for detecting, containing, and reporting potential data breaches within 72 hours
  • Vendor Security Assessments: Thorough evaluation of third-party service providers to ensure they meet our data protection standards