Cookie Policy
Understand how we use cookies and manage your preferences for advertising and analytics tracking
Introduction to Our Cookie Usage
DataNexus Academy uses cookies and similar tracking technologies to enhance your browsing experience, deliver personalized content, and measure the effectiveness of our business intelligence training programs. This policy explains how we collect, use, and manage data through cookies, particularly for advertising tracking and analytics purposes.
We partner with leading advertising platforms including Google Ads, Facebook (Meta), and Microsoft Bing to provide targeted educational content and measure program effectiveness. These cookies help us understand how visitors interact with our website and allow us to optimize our course offerings and marketing efforts.
Last Updated: August 8, 2025 | Policy Effective: July 15, 2025
Advertising Platforms Tracking
Google Ads Tracking
- Google Analytics: Tracks page views, session duration, user flow, and demographic data to understand learning preferences and optimize course content delivery
- Google Ads Remarketing: Creates audience segments based on pages visited, allowing us to show relevant business intelligence course advertisements to interested visitors
- Conversion Tracking: Measures enrollment success, contact form submissions, and program completion rates to evaluate marketing campaign effectiveness
- Audience Building: Develops custom audiences for targeted advertising based on course interests, career goals, and engagement levels
- Data Retention: Google Analytics data is retained for 26 months, with conversion data kept for 18 months maximum
Facebook Pixel Tracking
- Facebook Pixel Functionality: Tracks visitor actions including page views, form interactions, and course inquiry submissions across our business intelligence program pages
- Custom Audiences Creation: Builds targeted audience segments for educational marketing based on specific course interests and career development goals
- Conversion Tracking: Monitors enrollment conversions, webinar registrations, and contact form completions to optimize advertising spend for maximum student acquisition
- Behavioral Advertising: Delivers personalized advertisements for business intelligence courses based on browsing behavior and expressed learning interests
- Cross-Site Tracking: Follows user interactions across multiple educational websites to build comprehensive learning preference profiles for targeted course recommendations
Bing Ads Tracking
- Microsoft Advertising UET Tag: Universal Event Tracking monitors course page visits, program downloads, and enrollment funnel progression for search advertising optimization
- Conversion Tracking: Tracks successful enrollments, consultation bookings, and program completions to measure return on investment for Microsoft search campaigns
- Remarketing Lists: Creates audience segments for targeted advertising to users who have shown interest in specific business intelligence specializations or career advancement programs
- Search Ads Personalization: Customizes search advertisements based on previous interactions with our data analytics and business intelligence course content
- Microsoft Data Practices: Integrates with Microsoft's advertising ecosystem while following their data retention policies of 13 months for most tracking data
Cookie Preferences Management
Control your cookie preferences below. Essential cookies are always enabled to ensure basic website functionality, while you can choose to enable or disable optional cookies based on your privacy preferences.
Advertising Storage
Google Ads, Facebook Pixel, Bing Ads tracking for targeted advertising
Analytics Storage
Performance measurement and user behavior analysis
Advertising User Data
Audience building and cross-platform tracking
Ad Personalization
Targeted advertising based on interests and behavior
Functionality Storage
Essential website functionality (Always Required)
Personalization Storage
Content customization and user preferences
Security Storage
Fraud prevention and security (Always Required)
Your Rights and Opt-Out Instructions
Platform-Specific Opt-Out Links
Browser-Level Controls
- Do Not Track Settings: Enable "Do Not Track" in your browser settings to request that websites not track your browsing behavior
- Third-Party Cookie Blocking: Most modern browsers allow you to block third-party cookies entirely through privacy settings
- Private/Incognito Browsing: Use private browsing modes to prevent cookies from being stored, though this has limitations for functionality
- Browser-Specific Cookie Management: Access cookie settings in Chrome (Settings > Privacy and Security), Firefox (Options > Privacy), Safari (Preferences > Privacy)
- Popular Ad Blockers: Consider using browser extensions like uBlock Origin, AdBlock Plus, or Ghostery for comprehensive tracking protection
Your Legal Rights
- Right to Withdraw Consent: You can withdraw your consent for cookie usage at any time by updating your preferences on this page
- Right to Object: Object to processing of your personal data for marketing purposes through our cookie preference center
- Right to Access: Request information about what personal data we collect through cookies and how it's used
- Right to Data Portability: Receive your personal data in a machine-readable format for transfer to another service
- Right to Erasure: Request deletion of your personal data collected through cookies, subject to legal limitations
- How to Exercise Rights: Contact us through our website contact form or adjust your preferences using the tools provided on this page
Third-Party Services and Data Sharing
Data Recipients
- Advertising Platforms: Google (Analytics, Ads, Tag Manager), Meta/Facebook (Pixel, Conversions API), Microsoft (Bing Ads, Clarity)
- Analytics Providers: Google Analytics, Microsoft Clarity for website performance measurement and user behavior analysis
- Marketing Automation Tools: Email service providers and customer relationship management systems for educational communications
- Conversion Tracking Services: Third-party platforms that help measure the effectiveness of our business intelligence course marketing campaigns
- Audience Segmentation Partners: Services that help us create targeted educational content based on learning interests and career goals
Data Types Shared
- Behavioral Data: Pages visited, time spent on course information, interaction with educational content and enrollment funnels
- Conversion Data: Program enrollments, consultation bookings, form submissions, and educational resource downloads
- Device Information: Browser type, device model, screen resolution, and operating system for optimization purposes
- Geographic Location: IP-based location data (country/region level) to customize course offerings and comply with local regulations
- Engagement Metrics: Click-through rates, session duration, bounce rates, and educational content interaction patterns